Learn the vital basics of keywords and SEO in under 5 minutes
Journalist and press release expert Andy Hirst shows you just how to get those all-important keywords right to make sure your SEO does the very best it can on Google rankings

Here's how to write a press release newsdesks will want to publish
It's easier than you think if you follow these golden rules

Here’s what NOT to do when sending out press releases
These basic mistakes irritate busy news editors every day

Andy Hirst's experiences at a hotel shows that PR means more than public relations
The Scandic Hotel in Berlin doesn't just 'talk the talk'